Effective date: May 25, 2018
Last updated: May 20, 2019
Up Learn Limited (“us”, “we”, or “our”) operates the https://uplearn.co.uk website (the “Service”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We take your privacy very seriously. We have put in place measures to ensure that any personal information or data that we obtain from you is processed in accordance with the accepted principles of good information handling and relevant laws and regulations such as data protection, GDPR, and so on.
Service is the https://uplearn.co.uk website operated by Up Learn Limited
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies are small pieces of data stored on your device (computer or mobile device).
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.
Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.
We may use the services of various Service Providers in order to process your data more effectively.
Data Subject (or User)
Data Subject is any living individual who is using our Service and is the subject of Personal Data.
We collect several different types of information for various purposes to provide and improve our Service to you.
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
· Email address (username) and password
· First name and last name
· The school you attend and subjects you study
· Cookies and Usage Data
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.
We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
We collect information on your learning experience during use of the Service (“Learning Data”). This Learning Data may include information such as quiz question responses, confidence in quizzes, the time you spend on different learning activities, timestamps of when the learning activity was completed and other learning related data.
Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
· Session Cookies. We use Session Cookies to operate our Service.
· Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
· Security Cookies. We use Security Cookies for security purposes.
Up Learn Limited uses the collected data for various purposes:
· To provide and maintain our Service
· To notify you about changes to our Service
· To allow you to participate in interactive features of our Service when you choose to do so
· To provide customer support
· To gather analysis or valuable information so that we can improve our Service
· To monitor the usage of our Service
· To detect, prevent and address technical issues
· To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
· To complete scientific research studies in relation to our Service, cognitive science, education or related research areas
Up Learn Limited may process your Personal Data because:
· We need to perform a contract with you
· You have given us permission to do so
· The processing is in our legitimate interests and it’s not overridden by your rights
· For payment processing purposes
· To comply with the law
For example, we process your email address and password as that allows you to have a unique account on Up Learn in which to use and benefit from our Service. In this case, we are processing this data in order to perform our contract with you. If the contract is terminated, you are able to request us to stop processing and remove this data.
The Learning Data we collect is for two purposes: firstly to perform our contractual obligation to you, to provide the learning experience Service. Secondly it is used to improve our Services for all users, including you. In this case, the processing is in our legitimate interests and it’s not overridden by your rights.
Finally, we may process data for the purpose of education research that will help improve our Service but also similar services and learner outcomes across the world. This has a significant benefit to wider society, especially in an area as important as education. Personal identifiers are removed from the data before it is used for such purposes.
Up Learn Limited will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there. The reverse may also be true: if you are located inside United Kingdom and choose to provide information to us, please note that we may transfer the data, including Personal Data, to other locations in Europe and outside of Europe and process it there.
Under certain circumstances, Up Learn Limited may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Up Learn Limited may disclose your Personal Data in the good faith belief that such action is necessary to:
· To comply with a legal obligation
· To protect and defend the rights or property of Up Learn Limited
· To prevent or investigate possible wrongdoing in connection with the Service
· To protect the personal safety of users of the Service or the public
· To protect against legal liability
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Up Learn Limited aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where Up Learn Limited relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: http://www.google.com/intl/en/policies/privacy/
Heap Analytics is a web analytics service offered by Heap Analytics that tracks and reports website traffic. For more information on their privacy practices please visit their terms here: https://heapanalytics.com/privacy
Inspectlet is a web analytics service offered by Inspectlet that tracks and reports website traffic. It is used to improve the service we provide. For more information on their privacy practices please find their terms here: https://www.inspectlet.com/legal#privacy
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
AdRoll is a marketing service that provides targeted advertising and marketing services for us. You can find more information about the privacy practices and polices on their website here: https://www.adrollgroup.com/en-GB/privacy
We may use third-party Service Providers provide customer service to support your use of our Service.
We may use third-party Service Providers to ensure our website is secure and reliable in order to provide our Service.
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).
The payment processors we work with are:
We may provide scholarship enrolment access within the Service. In that case, we use third-party services for verifying your scholarship status.
The organisations we work with for verifying scholarship access to Up Learn are:
The Access Project
We work with academic institutions to conduct ethical research in the areas of educational neuroscience and behavioural sciences including cognitive science, for the purpose of improving the Service and discovering insights into how humans learn. In that case, we use third-party services (academic institutions) for assistance in conducting research.
The organisations we work with in an academic research capacity with relation to Up Learn are:
University College London Institute of Education
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Our Service may sometimes address users under the age of 18 (“Children”). All content and communications are suitable for users under the age of 18.
We treat the Personal Information of all our users very seriously and all the policies and rights mentioned above apply in the same way to Children’s Personal Information. In addition, if you are a parent or guardian and you are aware that your Children has provided us with Personal Data, you may request for us to remove this Personal Data and/or end contractual services with your Children. Please note that we may ask you to verify your identity before responding to such requests.
· By email: [email protected]